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Who we are

Founded by Carl Rahn Griffith, egoboss represents a wealth of experience, gained from 20+ years of being engaged in all aspects of Software, IT & Business, Internationally.

We believe that if you focus your energy on identifying, creating and then exploiting a niche market you will be successful.

To ensure you achieve success, egoboss provides a personal, proactive consulting service so you have the real-time information and advice you need to succeed.

Experience

  • Working with a variety of ISV's, VC's, Analysts, Media (eg: Flux Corporation, Enterprise Ventures, ViewPoint Capital Partners, Opalis, Tidal Software, VNU, Gartner): Analyst, media & VC briefings - SWOT/competition analysis - product messaging & positioning - market demographics - sales & marketing education - identifying new routes to market - merger and acquisition research - company valuations. Regions covered: USA, UK, Canada, Europe. (2004 - current).

  • Co-Founder, ensembli: Developed business plan and secured VC funding to enable the proactive, personalised news service - ensembli - to become realised. Released Q4 2008.

  • Senior Advisor to the Board for a European Independent Software Vendor, UC4 Software: Planning & executing international growth strategy - SWOT/competition tactics - product management - market research - briefing analysts, VC's and media organizations - global sales education. Based in New York City during 2003, establishing the USA subsidiary. Regions covered: USA, UK, Europe. (2001-04).

  • Working with leading global Enterprise Systems Management software vendors, Platinum technology (CA) and BMC Software: European marketing - European sales education - product management - strategic account management - acquisition target analysis - vertical market development. Regions covered: USA, UK, Europe, Israel. (1996-2001).

  • Business Development & Consultancy practice-leader roles with Morse and Micromuse (IBM): Focused on the investment banking & telco vertical-markets. Regions covered: UK, Europe. (1992-96).

  • Established the UK subsidiary for an innovative USA software start-up, Applix: UK Managing Director. Regions covered: USA, UK, Europe. (1988-92).

  • Sabbatical period travelling Australia. (1986-88).

  • Working with leading Financial & Retail organisations, CT Bowring (Marsh & McLennan) and Tesco: Operations, analysis and programming. Regions covered: UK. (1980-86).

Some reading recommendations:

Outside Innovation: How Your Customers Will Co-Design Your Company's Future (Patricia B. Seybold). The Long Tail: Why the Future of Business Is Selling Less of More (Chris Anderson). Internet advertising: The ultimate marketing machine (The Economist). What Is Web2.0? Design Patterns and Business Models for the Next Generation of Software (O'Reilly). RSS - Crossing into the Mainstream (Ipsos Insight-Yahoo!).