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Who we are

Founded by Carl Rahn Griffith, egoboss represents a wealth of experience, gained from 20+ years of being engaged in all aspects of Software, IT & Business, Internationally.

We believe that if you focus your energy on identifying, creating and then exploiting a niche market you will be successful. To ensure you achieve success, egoboss provides a personal, proactive consulting service so you have the real-time information and advice you need to succeed.

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Experience

  • Founder and Director of ensembli: Secured VC funding to enable the ensembli software concept to become realised (beta release scheduled for early 2008). Responsible for leading the commercial team in positioning the ensembli solution and executing its 2008 launch; including the development and execution of the marketing strategy and nurturing of enterprise clients. Regions covered: Global. (2007+).

  • Working with a variety of Independent Software Vendors (eg: Flux Corporation, Opalis, Tidal Software): Analyst, media & VC briefings - SWOT/competition analysis - product messaging & positioning - market demographics - sales & marketing education - identifying new routes to market - merger and acquisition research - company valuations. Regions covered: USA, UK, Canada, Europe. (2004 - current).

  • Senior Advisor to the Board for a European Independent Software Vendor, UC4 Software: Planning & executing international growth strategy - SWOT/competition tactics - product management - market research - briefing analysts, VCs and media organizations - global sales education. Based in New York City during 2003, establishing the USA subsidiary. Regions covered: USA, UK, Europe. (2001-04).

  • Working with leading global Enterprise Systems Management software vendors, Platinum technology (CA) and BMC Software: European marketing - European sales education - product management - strategic account management - acquisition target analysis - vertical market development. Regions covered: USA, UK, Europe, Israel. (1996-2001).

  • Business Development & Consultancy practice-leader roles with Morse and Micromuse (IBM): Focused on the investment banking & telco vertical-markets. Regions covered: UK, Europe. (1992-96).

  • Established the UK subsidiary for an innovative USA software start-up, Applix: UK Managing Director. Regions covered: USA, UK, Europe. (1988-92).

  • Sabbatical period travelling Australia. (1986-88).

  • Working with leading Financial & Retail organisations, CT Bowring (Marsh & McLennan) and Tesco: Operations, analysis and programming. Regions covered: UK. (1980-86).

egoboss reading recommendations: these may be inspirational and laden with gravitas, or maybe just an acerbic take on the modern - and sometimes pretentious - business/technology cultures.

Our current recommendations include:

Outside Innovation: How Your Customers Will Co-Design Your Company's Future (Patricia B. Seybold). The Long Tail: Why the Future of Business Is Selling Less of More (Chris Anderson). Internet advertising: The ultimate marketing machine (The Economist). What Is Web2.0? Design Patterns and Business Models for the Next Generation of Software (O'Reilly). RSS - Crossing into the Mainstream (Ipsos Insight-Yahoo!).